Effectiveness of internet dating

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We take every opportunity to report on novel uses of epidemiology.

This month, a truly novel application has been reported---using epidemiology to figure out how to be more successful with online dating.

But when we’re picking a life partner, everybody’s different. So in an ideal world, we would have the ability to search every single person out there and pick the ideal match.

PAUL OYER: Well, in everyday life, we’re always going around making decisions and some of those decisions are very costly.

So when I go to the grocery store, if I spend a lot of time scanning the shelves, I could be doing other things.

SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.

It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.

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